Our logo template design always have an area that says “Your Motto” or “Your Company Motto” for one main reason.
To express you our customers how important a motto or tagline is. It may or may not be used in every instance that you use the actual logo, but it’s still an important piece of a company’s overall goal.
The tagline and motto of a company helps to define and maintain a company’s focus. With a well thought out tagline you can see who a company feels they are and what they strive to provide for their customers. For example, Wal-Mart’s company motto or tagline is “Save Money. Live Better.” This clearly expresses to the world and themselves that they want to help people with their money and in turn make their lives better.
So take the time and figure out who you are and what you want to provide for your customer and craft a tagline that is short and effective in expressing that. It will help you maintain a good focus.
Thanks and have a Great Day!
Sincerely . . . SON Enterprises
– Products and Services Intended to Help.
- Designing Your Homepage-What You Should Know (leccoworkshop.com)
- Are Taglines Important? (brandautopsy.com)