The Psychology of Color

Colors affect us in different ways. As we stated early in why we provide black and white versions of our logo templates is so we can avoid a person dislike of a design based on color.

However, color is much more impactful of us then most of us may think. Have you ever noticed how much the color “red” is used in fast food places? Well red gives the impression of motion and a fast food restaurant wants to keep it fast. You come in, place your order, and get the heck out! And do it all fast! Why? So I can have room for my next customer that I want to do the exact same thing! Ha! So when choosing colors in your design, consider the impact and feeling that the color will make on your customers.

Below is a short list of how a few colors affect us with a few links following for more info. Thanks and Have a Greta Day!

Sincerely, SON Enterprises
– Products and Services Intended to Help

Image by doug88888 via Flickr

Psychology of Black -
Black is the color of authority and power, stability and strength.

Psychology of White -
For most of the world this is the color associated with purity (wedding dresses); cleanliness (doctors in white coats) and the safety of bright light (things go bump in the night … not the bright sunshine!).

Psychology of Gray -
Gray is most associated with the practical, timeless, middle-of-the-road, solid things in life.

Psychology of Red -
If you want to draw attention, use red. It is often where the eye looks first. Red is the color of energy.

Psychology of Blue -
Ask people their favorite color and a clear majority will say blue. Much of the world is blue (skies, seas).

Psychology of Green -
The color of growth, nature, and money. A calming color also that’s very pleasing to the senses.

Psychology of Yellow -
Cheerful yellow the color of the sun, associated with laughter, happiness and good times.

Psychology of Orange -
The most flamboyant color on the planet! It’s the color tied most this fun times, happy and energetic days, warmth and organic products.

Psychology of Purple -
What color were the robes of kings and queens? Yes, they were purple, our most royal color that is associated with wealth, prosperity, rich sophistication.

Psychology of Brown -
This color is most associated with reliability, stability, and friendship.

The color specs were taken from: Color Psychology and Marketing – Business, Sales and the World Wide Web Are In Color – http://www.precisionintermedia.com/color.html

Additional links of Color Psychology are:
http://www.wilsonhurst.com/grap/4200/lectures/06%20Color%20Psychology.pdf
http://www.infoplease.com/spot/colors1.html